ArcelorMittal Brasil E-Commerce Sales Grow 38% during Quarantine
E-commerce has achieved annual growth of around 20 percent in Brazil, but the quarantine caused a different phenomenon: the search for new products in this channel. According to the McKinsey consultancy, the total share of electronic commerce in Brazilian companies increased 62 percent post-pandemic. Even in sectors where this modality was not offered to the market, such as steel, ArcelorMittal, which has a pioneering online store for the purchase of steel, had a 38 percent increase in online sales in March and April compared to the months prior to the covid-19 pandemic. The migration has a direct explanation for the closing of the steelmaker's physical stores throughout Brazil. ArcelorMittal's e-commerce is a complete or end-to-end online operation, which integrates online store, inventory and distribution.
ArcelorMittal's internet sales channel offers more than 500 steel products and solutions for civil construction, including rebar, wire, plates, profiles, screens, trusses and others.
Source : Strategic Research Institute