FOR IMMEDIATE RELEASE
June 8, 2005
COLGATE BROADENS FOAMING HANDSOAP ASSORTMENT
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Category leader uses Airspray instant-foam dispensers for new hand soap variations, including SpongeBob SquarePants hand soap for kids ¡K
Alkmaar, The Netherlands, June 8 05 ¡V Colgate-Palmolive, maker of the USA¡¦s leading liquid hand soap brand -- Softsoap„µ -- has broadened its selection of Airspray¡¦s foam dispensers for new instant foaming hand soap applications, including one package that features the internationally popular children¡¦s cartoon character, Nickelodeon¡¦s SpongeBob SquarePants.
Colgate¡¦s new SKUs follow the retail success of its Softsoap„µ Foam Works„· instant foaming hand soap for children, introduced in 2002.
The latest announcement includes the SpongeBob kid¡¦s hand soap application and two new seasonal SKUs featuring butterfly and sun, spring and summer like graphics. These latest introductions follow the successful promotional seasonal packages last winter. The additional introductions by a leading multinational consumer product manufacturer further underscores the growth of the foaming hand soap market in the U.S. and abroad.
Colgate-Palmolive is a $10.6 billion multinational that serves customers in more than 200 countries and territories and is driven by development of innovative new products. In fact, 40 percent of the company¡¦s overall sales derive from products introduced less than five years ago.
Hand and bath soap is the largest category of health and beauty care products in which the company competes. Liquid body cleansing represents 43 percent of the hand and bath market, and is steadily growing, the company reports.