Lepre Chaun schreef op 17 december 2021 08:10:
Anheuser-Busch wades into hard soda with new seltzer launch
Dive Brief:
AB InBev's Anheuser-Busch is introducing Bud Light-branded hard soda available in four flavors: cherry cola, citrus (lemon-lime), orange and classic cola. The beverage will hit store shelves in January.
The alcohol giant said each 12-ounce can of Bud Light Seltzer Hard Soda will have 100 calories, 5% alcohol and no sugar or gluten.
The launch further blurs the line between traditional alcohol companies such as AB InBev and soda makers like Coca-Cola and PepsiCo
The decision by AB InBev to enter hard soda marks the latest iteration by the alcohol maker to expand its portfolio beyond its core beer offerings that have largely struggled in recent years amid a shift in consumer tastes. Bud Light, in particular, has been a prominent vehicle the company has used to enter or expand its reach into other adult offerings, including hard seltzer and frozen icicles.
Terwijl drankenproducenten zoals AB InBev nieuwe harde seltzers, caloriearme bieren of bieren met geen of weinig alcohol uitrollen, maken ze er een punt van om gedurende de dag meer consumenten aan te trekken, afhankelijk van hun stemming of de gelegenheid waarin ze consumeren een drankje.
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